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11 Ways to Increase User Engagement & Why It Matters for SEO

Being an SEO company, we get plenty of requests from our clients to do something to increase user engagement. But, it is no easy feat. We need to carefully work on several strategies at the same time to increase the chances of users interacting with your content. 

We also know that Google prioritizes user satisfaction. To give its users the best results, it uses several metrics. Is customer engagement one of them? If so, how can you improve it? In this blog, we will answer these questions in brief.

What is user engagement?

User engagement means several things within a website. You cannot pinpoint it to a specific action. Typically, SEO experts determine it by measuring these metrics:

  1. CTR: It is an entry-level engagement metric that shows how many users clicked on your page from the search results that Google showed them. 
  1. Dwell time: It is the time for which the users stay on your website before going back to the search results or to some other page. 
  1. Conversions: It is the best metric to determine whether your site is doing what it should do. Conversion rates indicate the success of the user engagement tactic you put into place.

Similarly, there are many other methods to find out whether your site is able to attract the right audience and retain it. 

Ways to increase user engagement

  1. Optimize your site for speed

According to a Google report, almost 55% of mobile users leave a website if it takes any longer than 3 seconds to load. So, optimize your website such that it loads faster on every device.

  1. Provide dynamic content

A plain text website will not make much of an impression on your user. You need to approach various methods, such as including images, GIFs, and videos, to engage with your audience. Indexing visual content is not easy, but it sure does help in retaining users. 

  1. Focus on eliminating basic errors

When you perform an SEO audit with an SEO company, they will create recommendations and best practices to follow. Also, check your website for broken links and replace web pages that do not work.

  1. Create good content

A user visits your website to learn about something. If they do not get what they are looking for on your website, they’ll happily move on to some other website. Hence, create valuable content that gives them the right info. 

  1. Make navigation easier

Do not make it complicated for your users to navigate through your website. The easier it is, the more time users spend on your site. 

  1. Have clear CTAs

Enable your customer to take the next step. Include page-specific CTAs to improve the chances of users moving forward in the sales funnel.

  1. Share on social media

Divert followers from your social media to your website. People who already follow you are more likely to engage with your website than those who view you for the first time. 

  1. Engage through email

To have users revisit your site, use their email addresses and stay in touch with them. Occasional subtle reminders create trust and reliability on your website. 

  1. Integrate a chatbot

Around 68% of consumers prefer chatbots because they get instant answers to their queries. Adding a chatbot to your website will probably improve the chances of your users interacting more with your website and its contents. 

  1. Showcase more numbers

Real numbers and statistics get people to believe in what you have to say. So, instead of random claims, include results and data to improve user engagement. 

  1. Place internal links

If you want your users to visit more pages on your website, then internal linking is the best choice. It will facilitate moving between pages and improve the dwell time. 

Why does it matter to SEO?

Any SEO company will tell you that these aren’t ranking factors. However, all these focus on reducing bounce rates and optimizing the site for users’ comfort. Therefore, they directly influence the position of your website on the SERP. 

 

Finally…

Focus on making your site simpler for the user. Because users naturally lean toward things that are easier to understand. 

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