The cannabis industry is rapidly growing, the market is opening, and the demand is increasing. In such a case, opportunities are emerging in front of cannabis seo businesses. To leverage these opportunities, position your dispensary in a manner, so it successfully meets them.
Having a well-defined plan for attracting prospective customers is crucial if you want your business to gain prominence. There is not a single business that can retain each one of its present customers. Therefore, you need to constantly build new relationships and welcome a new audience base into your store. For doing this, you need to gain an in-depth understanding of your customers.
At the same time, you also need to make yourself visible in front of their eyes. Here are the top five tips that you can use to attract and engage new customers.
Establish Your Brand
Cultivate your brand image with thoughtful care around your mission, aesthetic, and culture. Your cannabis brand is much greater than just your logo and name. Of course, these two things are essential, but they are only a single aspect of a comprehensive strategy for successfully marketing your cannabis business.
Your brand represents the association that new people have when they think about your dispensary. These things can be characteristics like novelty, innovation, quality, and value. Every brand connects with people in its unique way. Think of the values with which you resonate the most and want to pursue. Then, develop your dispensary around those values.
After establishing your brand image, unify it on your website, social media channels and in your store. It would help if you also unified it across platforms like Google, Weedmaps, and Yelp. The concept is simple. You want your customers to find accurate and complete information about your brand anywhere that they look. It can only be possible with the right on-brand messaging.
At the same time, ensure that the layout of your dispensary is inviting, clean, and accurately represents your brand. Such an attractive layout makes an excellent first impression on customers and helps you acquire more of them.
Lastly, don't forget to pay due to the importance of reviews. It has been shown repeatedly that prospective buyer's favour products based on the number of reviews instead of the content of the source of reviews.
Make Your Products Distinguishable
After spending so much time curating your CBD products, the next step is to make your products unique. They should be accessible to your audience, which can only happen when you have consistency in their naming and labelling process. Cannabis connoisseurs should find no difficulty in identifying your products. Enticing descriptions allow them to become a source of attraction for aficionados. However, when writing descriptions, ensure that they can be easily read and understood by even novices.
Beyond branding, another crucial task is always to stock your popular products. If you get queries about products that you don't have, take note of it and consider adding them to your catalogue. Keep an eye on the new trends and preferences, and tastes. Use it to offer a similar product mix. Although you have complete control over what you want to provide, it's always a wise option to also consider the likes and dislikes of your customer.
As businesses move online, work to gain more traffic on your eCommerce store. Since, it's essential to have those products that your competitors do not possess. It is what will make your brand unique.
Capitalize on Holidays and Special Events
Do not forget to see your calendar for special events and holidays. These are those days when you can dramatically enhance the likelihood of attracting a lot of buyers. During these times, try advertising unique items of your store. You can also consider promoting a specific product for a particular occasion or a kind of customer.
For example, if only your dispensary offers a discount to senior citizens, your chances of getting more sales from these people will increase. The secret lies in promoting your products, extending their reach and widening your customer base. Do not reserve discounts and deals for a specific buyer group. Instead, bring new people into your ambit so that you can enhance your customer base.
If there's a special holiday coming up, try to theme your products around that event. You can be as creative as you want. When you are theming your special offerings, ensure that customers can order them ahead of time. Pay attention to factors like delivery and pickup. It will allow you to generate a lot of buzz around your offerings.
Ensure that all your offerings are competitively priced. In such a case, you increase your likelihood of engaging more visitors. Rather than offering special items for every event, please look at your regular pricing and compare it to local competition.
Capitalize on Products That Suddenly Become Popular
Sometimes, many products and trends suddenly gain prominence among people. If you are observing this phenomenon, then go ahead and leverage it. First, let everyone know that you have all these popular products. Then, update your customer-facing platforms with incentives and clear specials.
Offering differentiated or unique products can help you significantly in tapping into a broader audience base. You can step ahead and include keywords related to new products to make your website search engine friendly.
Capture Foot Traffic
Let's not forget about walk-by customers. It is essential for those owners whose store is situated in a walkable location. You can make use of outdoor signage to capture the attention of foot traffic. It works well for getting you into the notice of those passers-by who previously didn't have a single clue of your store.
You can also partner with similar local businesses and benefit from mutual growth. Look into partnerships that give some incentive to your customers for visiting both your neighbours and your business.
The cannabis market is a lot different from markets of other products. So don't be afraid to try out unconventional ways to market your offerings. Utilize digital and non-digital platforms to advertise your products and make the most of special holidays and occasions. You'll be surprised by the results you receive.