Copywriting is a service that has a lot of demand in the digital marketing biz. Content writers are responsible for creating all the content you see on the internet. And these words they write are responsible for a webpage’s ranking on the search results. When you Google a certain keyword, the search algorithm tries to match that keyword with relevant content available on the internet.
But, that isn’t the only thing that influences the rankings. This is where SEO steps in. It is a continual process that helps your business rank better in the search results. It plays a huge role in copywriting because of the effect content has on the SER. Let’s discuss in brief how you can write content for people as well as optimize it for Google search results.
What is SEO Copywriting?
Creating content that provides value to the reader is one of the primary goals of this kind of copywriting. It also focuses on improving readability, quality, keyword relevance, and shareability.
It helps you target the right customers and address their pain points. Furthermore, it is only through content that you can speak with your audience as well as rank better organically.
Elements of SEO Copywriting
When it comes to SEO, there are several things at play, all at once. However, there are a few significant factors that help Google rank your content.
- Attractive headline
Your title is your selling point. It is vital to be creative to attract more audiences. Catchy headlines that have the focus search keyword improve the chances of site visits. At the end of the day, Google is trying to serve its customers with valuable results.
- Short loading time
The loading time of your content is just as important as the headline. Google wants to provide a great user experience. The faster your content loads, the higher the chances of Google to serve it. You do not want to distract users and have them bounce away. You want people to read your content. That is what you are trying to achieve with your SEO copywriting.
- Keyword optimization
The keyword optimization of your content is vital for the success of SEO copywriting. The more relevant the keyword, the higher the chances of the SER to rank your content. It is advisable to have keyword-focused content. You can find a good keyword application on Google. This tool will help you find a keyword that has the least competition and the best search volume.
- Meta Description
The meta description is another important factor that plays a role in SEO copywriting. It is a 160-character description that appears under the title of the webpage. It is an opportunity for you to tell your story and entice the reader to click on your link. The meta description should ideally be keyword-focused. This will help improve the chances of your content ranking better in search engine results.
How to write useful content for people?
People-focused content gets you the engagement you want. It is as simple as that. But, how do you write content that is both search engine optimized and useful for people? Lets a take a look at a few tricks that will help you in that area:
- Keyword research
Keyword research is indispensable when it comes to optimizing your content. SEO copywriting is all about placing the right keyword in the right places. Get your people working on finding relevant keywords. Then, your copywriters will have the right set of keywords that they can leverage to create content that attracts your target audience as well as helps in ranking.
- Trusted backlinks
Backlink tells Google that your site is a trusted source by many. However, it is not about the quantity of the backlinks. Prioritize quality over quantity.
- Evergreen topics
Pick topics that are most likely to stay relevant for a long time. This way, you can also repurpose the same content to get more engagement with less effort.
SEO copywriting has so much power over the search engine ranking. As Google moves more and more towards a better user experience, try to add value to people and the algorithm will reward you for it.