SEO Digital Marketing for Beginners

Every business owner today is not strange to the fact that a massive chunk of the marketplace is online. Even those businesses who have a physical store know that almost 90 percent of their customers make their buying decision by first exploring their options online through browsing through websites and reading customer reviews. 

Online buying with its at-home delivery sure has many advantages to it. So how can you tap on your share of the online market? Well, the answer is straightforward. You do it through Digital Marketing. 

Digital marketing entails marketing on the internet via digital channels. This kind of marketing tactic is less expensive than the conventional one. It makes it quite easy for business owners to reach out to a huge audience base. All successful organizations have a well-defined digital marketing strategy in place. Suffice to say that in today's world, a brand cannot hope to forge forward without the aid of this marketing technique. 

Let's explore the various digital or internet marketing strategies that you can use for your business growth.

Search Engine Optimization or SEO

Today, SEO is on the tongue of practically every marketer out there. It refers to increasing the quality and quantity of traffic to your website by leveraging organic search engine results. A good SEO strategy will make sure that your web page ranks higher on the Google search engine result.

If you want to increase your visibility and gain more organic traffic, you should aim to optimize your web pages with:

  1. Keywords that are relevant to your business.
  2. A responsive and user-friendly website.
  3. Quality content 
  4. Usage of various headings to assess the search engine to comprehend your content better.

Without an understanding of the SEO guidelines mentioned above, it is nearly impossible to grow an online business organically. A powerful SEO campaign works on three crucial components: your website, Google, and consumers. 

When Google bots examine your site, they take into its structure and the content inside it. Then, they proceed to match your content with the search queries of users. It helps them to find out the relevancy of your content. Apart from that, Google also checks for links in your web content. Quality links indicate to it that your content has reliable information. Links that are coming from authority websites, like news organizations, will increase your chances of ranking higher. 

Email Marketing

Brace yourself for a stunning statistic. Did you know that every $1 put into an email marketing campaign produces $38?! It's not surprising to know that email marketing is one of the top-notch digital marketing techniques that marketers depend on. 

Time and again, studies have revealed that a solid email marketing strategy is 40 times more likely to gain a customer than a blend of Twitter and Facebook campaigns. Naturally, you should definitely think about starting an email marketing campaign. Kick it off by sharing relevant information that is tailored to your audience at regular intervals. 

A significant pillar of email marketing is segmentation. Curate emails that are relevant for specific people who are at a certain position in their buyer's journey. Have you created eBooks, blogs, articles, or are you planning to conduct webinars? Well, you can share all of that through emails. Well-crafted email content can simply coax your readers to make a purchasing decision gradually. 

Content Marketing

Building a reputation and acquiring customers is the supreme goal of any business. A great way by which digital marketers do it is by leveraging content marketing strategy. You want to build a connection with your potential customers and gain their trust. It can happen at a lightning pace when you can provide them with relevant and valuable content. 

This marketing technique involves creating and distributing valuable content to a clearly defined target audience. The result? Highly profitable consumer action. For example, suppose you sell trousers online. Rather than concentrating all your energy on creating an interactive landing page, you can direct your efforts into creating content about trousers that will help your prospective customers to make a purchasing decision.

Social Media Marketing

This type of digital marketing involves leveraging social media platforms to reach out to a massive audience base. A great strategy would be to use a mix of paid social advertising and growing an organic audience base. It will help you to attain your target customer base quickly. On social media, offer immersive videos and quality content with irresistible discounts and deals. It will help you gain followers and enhance your brand awareness. 

Digital Advertising

It is also called paid advertising. It involves all the procedures that generate referral traffic to your web page through paid digital ads. Did you know that almost 64 per cent of users online click on a Google ad when they are looking to purchase any product? Surprising, isn't it? The statistic will make it clear to you that paid-per-click or PPC ads provide instant results to marketers. You can use Google Ads to get your hands on some really high potential leads. 

Make sure that you carry out digital advertising on only those platforms where your target audience thrives. For example, suppose you are in a cosmetic business, then your target audiences are women and girls between the age group of 15 to 45 years. This type of audience is found in massive quantities on Instagram rather than on LinkedIn. Make sure you consider this fact before embarking on digital advertising. 

Mobile Marketing

Do you know that there are 271 million mobile subscribers in the U.S alone? According to Google, nine out of ten product searches on mobile lead to action and over 50 percent of them lead to a direct purchase. Clearly, you cannot ignore the importance of this digital marketing technique.

 As the name suggests, this type of marketing strategy is concentrated on mobile users. It is hard to find anyone who doesn't own a mobile phone in today's day and age. Business owners who want to gain a greater audience and expand their visibility should definitely reach out to the huge number of mobile phone users. Some of the best marketing strategies in this regard are MMS, SMS, mobile apps and websites. 

Follow the three measures given below to succeed in this kind of marketing.

  1. Focus on creating content that is mobile-friendly in every sense of the word.
  2. Generously leverage various mobile platforms and applications.
  3. Always take into account the needs and demands of your audience when you are doing mobile advertising. Only then will you be able to receive its benefits.

Make your website mobile optimized. Nowadays, everyone is surfing the internet on their smartphones. By not making your site mobile-friendly, you will only lose a large number of your potential customers.

Wrapping up

One thing is clear. Everyone loves to spend time online. As a business owner, you should aim to capitalize on this very tendency of people. Successful brands are the ones who keep adjusting their strategy according to the changing requirements of their audience. Using various digital marketing techniques effectively, you can be sure of building your niche. As with everything, don't hope for instant results. Aspire for gradual but long-term successful outcomes. After all, slow and steady wins the race!

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