Until a few years ago, any online business owner would begin their media marketing strategy by focusing entirely on the "big daddy." It was the most important source of exposure - the number one source of search engine traffic that brought users to websites. It was the most popular website on the internet, outnumbering all others. A whole new industry was born to optimize business websites to meet the demands of this big daddy. Until a new media marketing era began, forcing individuals to socialize online. These new social media platforms also served as a fertile environment for publishers looking to increase the number of eyes on their content and direct traffic from those sources.
Google is the "big daddy." If you've launched a website to gain visibility online, you've probably read a few articles about search engine optimization (SEO). Google may have provided you with excellent search engine traffic results. You shouldn't, however, put all your eggs in one basket. Diversifying your website traffic sources will protect your business from being ruined by a single Google algorithmic update. Consider David, who saw his website traffic to Trollingmotors.net drop by 80% when the Penguin update was released. He recognized the dangers of relying entirely on Google for clients, following this loss of direct traffic.
Don't you fear being in a similar circumstance when you lose all of your website traffic because Google decides to modify the rules? Building Google traffic takes at least three months of persistent effort. Long-tail keywords must be targeted, authoritative backlinks must be built, and your website pages must be optimized for Google. Not to mention the domination of Google's top three places in terms of click-throughs.
If you're not in the top six, don't anticipate more than 4% of visitors to visit your site. If you aren't on the first page, you can almost forget about organic traffic, direct traffic, or any other type of Google web traffic. You won't gain any visibility unless you're on the first two pages. I don't think I need to tell you how difficult it is to rank in the top three slots for high-volume keywords. The harsh reality is that most businesses fail to rank for their targeted commercial keywords and hence do not achieve the desired SEO benefits.
Are you ready to invest in a more long-term and reliable source of organic traffic for your website? Then let's look at a search engine outside Google that can help you get more traffic. And if you need any assistance, just contact your SEO Agency.
Capture Emails of Those Cold First-time Visitors
Email is the original and, by far, the most effective social media channel for communicating with your audience. It captures the attention of the majority of people daily, increases engagement, and accelerates business results.
Email converts at a high rate, considerably outperforming search and social media.
Effective email return traffic growth, on the other hand, does not happen overnight. It all begins with your past efforts and snowballs from there.
Since I prepped my blog to capture new leads as part of my marketing effort, I've been able to continuously grow my email traffic.
How to Increase Direct Traffic from Email Campaigns
Would you like to learn the three simple strategies to boosting direct traffic from your email campaigns?
- Prepare a lead magnet that will pique your visitors' attention, such as a free eBook or an email course.
For instance, you can provide free courses on SEO, CRO, and other topics. You may also provide a swipe file. In 45 days, you rack up 28,507 subscribers, as an example. You'll need to put in extra effort and plan a content upgrade for at least your most popular pieces if you want to significantly increase your conversions and minimize your bounce rate. In just one day, it can increase your conversions by 785 percent. What are content upgrades, exactly?
They're usually bonus resources. A short checklist would suffice if you don't have time to develop extra material. After reading your post, the goal is to assist the visitor in taking the initial step.
- Setup lead capturing tools on your website.
Technology in marketing has come a long way. You can do a lot more than just put an opt-in form on your blog's right sidebar (that typically has less than a 1 percent conversion rate). I encourage that you experiment with slide-ups, sign-up forums on the left sidebar, hello bars, and other tools. The popup or banner ad is a controversial yet incredibly effective technology that merits special consideration. Popups have the potential to increase your sign-ups by a factor of ten. But, if they're so effective, what's stopping you from employing them?
They're inconvenient and add to a poor user experience, which leads to a greater bounce rate. You should test trigger them at the right time. Before giving you their email, your audience may want to spend 30 seconds on your website. Your visitors should not feel intruded or duped into providing their email addresses. After a visitor has demonstrated no interest in providing you with his email, don't bombard him with popups and banner advertising. I recommend that you utilize a better pop-up technology that reduces pop-up annoyance.
- Properly onboard your new subscribers.
The subscriber's initial point of interaction with you is the welcome email. Don't miss out on the chance to add value and impress them early in your relationship.
So, what exactly can you say in your first email? Ask about your subscriber's "number one" problem. This promotes interaction and establishes a solid foundation for your relationship with them.
- (Optional but recommended) – Test your email subject lines
You won't be able to engage with your audience unless they open your emails. The practice of churning readers is fairly frequent.
According to MailChimp, average click-through rates drop by 3.5 percent after the 100th email message for users who stay (as compared with a 5 percent open rate for the first campaign). Changing your subject lines can make a big difference in terms of increasing open rates and engagement.