Are you in the business of marijuana products? If so, then there's a high likelihood that SEO wields a remarkable influence on your marketing strategy. Any marketer can understand the pain of a marijuana business these days. However, with more and more restrictions surrounding its marketing, it has become quite challenging to gain the visibility they desire.
Given today's scenario, the harsh truth is that it is close to impossible to advertise marijuana online. Cannabis SEO thus emerges as a viable option for every business operating in this domain wanting to spread the word about their dispensary.
The article enumerates several SEO tips for cannabis businesses to grow their empire online and generate loads of organic leads. So let's dive straight into it.
Partner with Marijuana Friendly Ad Platforms
Fortunately, not everything is as gloomy as it seems for cannabis companies. There is good news. The recent increase in marijuana legalization for medical and recreational uses can result in tremendous profits and growth. As per Grand View Research, the legal marijuana market will hit $66.3 billion by 2025. In such a case, you need to ensure that you are leveraging the benefits of this expanding market through the right marketing strategy.
The legalization has brought about a growth of various marijuana-friendly ad networks. Through these advertising platforms, you can indeed enhance your traffic. If you find it challenging to advertise your products on various social networks, then cannabis ad networks are exactly what you need.
These networks showcase ads on recreational dispensaries on numerous 420 websites. Some platforms that take and publish cannabis ads include MANTIS Ads, ALT ADN, and Traffic Routes.
Create an Online Store
With the legalization of marijuana, the eCommerce market has welcomed the online selling of marijuana and related products in Canada. It is an incredible development that all businesses need to leverage as early as they can. Nowadays, even Shopify has started permitting Canadian sellers to have a valid license to sell their products on their online store. If you possess one, then it's never too early to start promoting your products online.
Extend Exposure by Writing Guest Posts
One of the most productive cannabis marketing tactics is, hands down, educating your audience about your products. It not only enhances your credibility and makes you appear authoritative but also helps you build trust and increase sales.
Numerous magazines welcome informative content on different products. It, in turn, allows websites to boost their backlink profile, enhance search rankings, traffic, and leads. Consequently, you achieve a more significant ROI. Start searching for credible websites where you can post on marijuana and related products. Some authoritative sites where you can contribute in the form of guest posts include:
Now you cannot submit a guest post that is not resourceful or informative. Instead, it would help if you did adequate research to convince your audience about your knowledge and authority.
Know the Intent Behind Buyer Keywords
Content Edge is a content optimizer software for SEO that provides you much assistance with keywords and their volume. For example, if you type in 'Cannabis' on it, you'll be surprised by a whopping 4400 average monthly searches that this keyword receives. Seeing such a decent search volume, you can get excited at the prospect of using this keyword.
However, there's more than meets the eye. Before going ahead with the keyword, we suggest you look at the real-world results that Google generates when you enter the term' cannabis' on it. After seeing different cannabis definitions at the top you'll also notice listings for local dispensaries along with news pieces and health sites regarding marijuana.
There's a high chance that not all people typing cannabis on the search engine are looking to purchase from a business like yours. A good amount of them may only be conducting general research on it. It's the main reason why understanding the buyer's intent is so important.
In simple words, you need to place keyword quality over that of its popularity. To get the right traffic, look for long-tail keywords, like 'How to purchase weed online.' They will help you to tap into a more targeted audience. Besides this, you can also look into the terms that people use naturally when conversing about cannabis, such as medical marijuana, pot, CBD and the like.
Market Marijuana Products at Events
Before you consider marketing your marijuana products at events as it may seem painstaking, remember that it is worth the effort. Event marketing is a great way to connect with brands, weed entrepreneurs, vendors, and most of all, customers.
While you are thinking of event marketing, do not make the mistake of restricting yourself to booths. Instead, go all out and connect with enthusiasts, interact with them, and do everything that you can to forge relationships. More specifically, you should concentrate on spreading the message about your event via social networks.
Think out of the Box when Using Pinterest and Instagram Accounts
By now, you must've realized that you cannot get away with the conventional social media marketing techniques when it comes to promoting your cannabis or marijuana-related products. Instead, the key is to get creative while using your Pinterest and Instagram channels.
Here, planning should take priority. When you decide beforehand about your visual content, you can create great content that appeals to a wide range of audiences. For example, create attractive images, infographics, and videos, and try to use suitable hashtags. When graphics are combined with data-rich write-ups, they have the potential to go viral.
Apart from it, consider posting pictures of marijuana or cannabis-themed items like cups, mugs, hats, and T-shirts. These images and the message written on them instantly appeals to the onlooker. Make use of this tactic on both your Pinterest and Instagram platforms to get the most traffic.
A word of caution here. Never directly promote or sell your CBD products on your social media channels. It never goes down well with them.
Cannabis marketing may seem challenging at first glance. However, you will soon realize that all it takes is a little bit of creativity and innovative thinking. Make use of the numerous techniques described above, and you will surely start noticing significant results. We wish you the very best in your cannabis marketing efforts!