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Why and How to Optimize Your Website for Voice Search

For a large majority of people, the workday begins by them saying, 'Hey, Google?' What does it mean? For starters, it means that voice search is rising, and people are directing their questions not only to their smart speakers but to their mobile devices as well. For business owners, it clearly indicates the need for optimizing their platforms for voice search. This technology will certainly impact SEO strategy in the coming future. If your platform isn't well optimized for it, you can certainly feel its effect on its ranking. 

If you don't believe us, then believe the statistics. Presently, near 27 percent or one-third of internet users all over the world make use of mobile voice search. Think of the percentage mentioned above as just the starting point. It's certainly going to double rapidly in the coming years. Obviously, wouldn't you prefer something more convenient for you? Likewise, your audience also desires to take the convenient path. Voice search, a user-friendly, fast, and conversational tool, will undoubtedly outrank conventional typing.

Voice Search: Transforming Search Engine Optimization

Almost 44 percent of people today conduct a routine task like purchasing groceries through a voice-activated speaker. People are increasingly inclining toward incorporating this technology in their everyday lives. And why not? Voice searching is almost 3.75 times faster than manual typing. Thus, it offers a significant amount of convenience to people who are, for whatever reason, not able to use their hands or are too busy. 

Considering these facts, it certainly makes sense to integrate voice search into your digital marketing strategy. Take note of it right from the start when you're building your business website from scratch. It indeed is powerful enough to catapult your SEO campaign to the next level. 

People talk to a voice search device in a different manner than they type. Therefore, you should optimize your site for both text and talk. You can greatly enhance your local SEO campaign when you choose to tap into voice search customers. 

Gain More Trust of the Searchers

When an internet user searches for something through voice search, they want the information they get to be trustworthy. Google ensures that all its users are provided with the best results according to their unique queries. What does it mean? It clearly implies that if a searcher finds information coming from your business website, they will not think twice before trusting your business. Hence, it's essential to boost your voice search rankings. By optimizing your platform for voice search, you are, in essence, putting your services and products directly in front of the eyes of your potential customers. Voice search optimization will also raise the level of organic traffic that will come to your website. The higher organic traffic your online business platform receives the greater your brand's reputation and trustworthiness. It also means more conversions and, consequently, higher revenue. It's as simple as that!

But to optimize the content in your website for voice search, you need to pay attention to the keywords. The major demands of voice search SEO include:

  • Question-based keywords – Mould the queries of the users into question phrases and then give precise solutions to them.
  • Long-tail keywords – For using long-tail keywords, analyze user intent and concentrate on action queries.
  • Conversational content – In this type of content, you need to use a language that sounds as natural as possible. 

Let's analyse them one by one in detail.

· Question-based keywords

Unlike manual typing, when people ask a voice search device questions, they don't just say a couple of keywords. They speak out the entire question. Following from this, you should make your content centre around interrogatory lines that start with words like 'who', 'where', 'how', 'why', and 'what.'

Another noteworthy point to mention here is that unlike the search result pages of Google, which show up when a user types something, a voice search provides only one answer. So, you need to conduct research more comprehensively to target your audience accurately. 

By gaining an in-depth knowledge of what your customers are actually looking for, you can make changes in your content and optimize it accordingly. A great way to discover your audience's keywords is to leverage 'Searches related to (your keyword)' that you can find in Google.

· Long-tail keywords

Today, people are inclining toward long-tail keyword searches, primarily because natural language searches are too specific and lengthy. Using long-tail keywords will boost your likelihood of getting higher conversions. Did you know that almost 70 percent of online searches are made using this type of keyword? They also are not very competitive. So, your chances of ranking higher increase. 

· Conversational content

When people interact with their voice search devices, they do so as they would interact with fellow humans. It means that people don't speak to their devices in two or three words like they do when they type in the Google search bar. An intelligent way to optimize content for voice searches is to write it conversationally. It means using content that is exactly how you carry a conversation. Put simply, the content you create should be written in lucid language. It should be to the point and provide solutions or helpful information to satisfy your users.

Take Advantage of the Google My Business Listing

Wondering about the factor that impacts your ranking the most? It's the Google My Business Listing. If you take steps to ensure that your information and content is concise and relevant, then the My Business Page is the simplest method to come in front of your target audience.

When you allow Google to know about the location of your business when a user desires to know about the different businesses in a specific area, you automatically take a step towards being ranked higher. Try ranking for 'near me' search queries making your regional keywords a target. These keywords should have geo-specific phrases that produce outcomes relevant to that specific geographical location.

Make Voice Search Mobile 

Did you know that Google's voice search presently is available in greater than 100 languages on smartphones? Smartphones are the source of around 56 percent of all voice searches. The mobile-first index of Google also decides to rank on the mobile-friendliness of a site. It means that websites that are mobile responsive are ranking higher than those that are not. If your platform is fully geared for mobile use, it will automatically become the first voice search suggestion.

Fix a Slow Loading Page

It is an SEO basic that most business owners fail to notice, mainly because they are busy with other SEO components. Irrespective of whether you have optimized your page for voice search, you will never rank higher if your website takes more than 3 to 5 seconds to load.

Summing up

Voice search is undeniably faster and more straightforward. It is rapidly affecting consumer behaviour, and all business owners need to brace themselves to meet its impact. Every successful business out there has already optimized its content for voice search. Have you?  

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