SEO copywriting is the process of writing content with the intent of ranking well in search engine results pages (SERPs). Put another way, it’s content that is optimized for SEO.
Good content that ranks isn’t content that is optimized for SEO only. Instead, it’s content that keeps the reader's experience in mind and ensures it answers any questions about the target keyword or phrase.
To write SEO-friendly content, you need to know how to find the right keywords. Here are some insider secrets to effortlessly selecting the perfect keywords:
Your title tags are one of the most important aspects of your on-page SEO. They should be unique, descriptive, and keyword-rich.
Here are a few for writing SEO-friendly title tags:
Use multiple keywords: You want your title tag to accurately reflect what’s on the page. That means using one keyword isn’t always appropriate. Make sure to incorporate multiple keywords into your title tag to reflect the content below.
Maximize length: Although your individual pages should be a reasonable length, your title tag can convey how lengthy — or not — a page is. Use the full 140 characters allowed by Google.
Include your keyword first: It goes without saying that your title tag should emphasize your primary keyword. At the same time, don’t make it obvious that you’re stuffing keywords into your content. So put your keyword at
Keep your meta descriptions between 50-160 characters. Use relevant keywords and phrases in your meta descriptions. Write unique meta descriptions for each page of your website avoiding duplicate or boilerplate meta descriptions. This will help ensure that your content is professional and polished.
Additionally, make sure your meta descriptions are readable and user-friendly. Use actionable language in your meta descriptions instead of simply stuffing keywords into your meta descriptions for the sake of it. Be sure to proofread your meta descriptions and keep them up to date on a regular basis. This will ensure that your website's search engine optimization is as strong as possible.
When it comes to writing SEO-friendly content, one of the most important things to keep in mind is the use of target keywords. By strategically placing these keywords throughout your content, you can help improve your chances of ranking higher in search engine results pages.
Here are two common tips to help you use target keywords strategically:
You shouldn’t try to incorporate every single keyword that relates to your blog post. Focus on one main keyword and make it central to the topic of your content. This will help readers understand what your post is about, and it will also help SEO bots identify what the post is about so they can add relevant content to their database.
There’s no set amount of times you should use your target keyword; it all depends on how much relevance it has to your post. If your keyword only comes up a few times within the text, it’s unlikely to rank for any keywords unless it’s extremely competitive. On the other hand, if your keyword comes up too frequently, readers will find it repetitive and boring, and SEO bots will consider it spammy. So, find that sweet spot and write accordingly.
When it comes to writing SEO-friendly content, there are a few things you can do to ensure your pages are properly structured:
Images are an important part of any website or blog, and optimizing them for search engine optimization (SEO) can help ensure that they are seen by as many people as possible.
Some tips to keep in mind when creating content with images include using keyword-rich file names and alt text, as well as optimizing image size and format. Additionally, using images that are relevant to the topic of your article can help improve your article's SEO.
You need to make sure your SEO content is well-researched and based on reliable sources. This means referencing relevant external sources when you write content. By doing this, you not only add credibility to your content but also give search engines more signals that your content is relevant to a particular topic or keyword.
If you want your content to be found by search engines and searchers, you need to make sure to promote your content across social media and other channels to get the most exposure possible.
Here are a few general tips that can help you promote your content more effectively:
If you're serious about writing SEO-friendly content, then you need to monitor your progress to ensure that your efforts are paying off. Here are a few tips to help you do just that:
One of the most important things you can do when writing content for your website is to keep it fresh. This means regularly adding new and relevant content to your site.
If you want to keep your website content fresh, competitive, and relevant, there are a few key things to keep in mind: